Manufacturing / Semi-Conductor
Integrated B2B Marketing, Content Development, Brand Development, Corporate Ethos Study, Website Development
Fit-Line Global is a supplier of ultra-high purity fittings to the semiconductor industry for over 25 years. With a foundation of success built upon superior quality and innovation, and on the brink of growing their business to the next level, Fit-Line employed Rocket Science to help level-up their brand to match their reputation in the industry.
Strategic Flight Plan
Rocket Science dove deep into the company to extract the values, culture and essence of what makes the Fit-Line brand so powerful. After countless interviews and research hours, a fresh brand emerged in the form of a name change, logo, mission & values revamp, video and brand narrative. Since the re-brand, Rocket Science has played an integral role in the company’s decision-making and creating their position as an industry leader among customers, distributors and key stakeholders.
Less than a year after the launch of Fit-Line’s new brand and strategic marketing and PR efforts, the brand has elevated its presence within the Semiconductor industry. Key stakeholders are recognizing their authority and looking for new and expanded ways to grow their partnerships. As a result, Fit-Line leadership feels empowered and confident in their mission and upcoming efforts to grow the company globally through their vast customer and distribution channels.
New Brand Identity
Corporate Brand Video
A brand video was developed to articulate why Fit-Line Global’s products play a fundamental role in the future of technology,
and to showcase what makes them a leader in this space.